Handbags: Frida Giannini's Departure From Gucci

It's a highly competitive and sometimes very complicated world in the fashion industry as a Creative Director. Frida Giannini will testify to that. Frida left her position at Gucci this January with the company unhappy with profit levels for some time now.

I'm disappointed for her as design-wise she has been at the top of her game and clearly led the way with the omnipresent 70s trend. However it is not enough in the fashion industry to design amazing clothes, you need to make a lot of money for the company and this as always nowadays involves selling a lot of handbags especially in China.

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The Chinese government clampdown on flashy gifts to officials has affected many luxury brands, some more than others. It's a warning to us all that even if you do your best you may be at the mercy of decisions or circumstances far from the realm of your control or anticipation. Gucci has promoted Frida's deputy Alessandro Michele to Creative Director with a clear brief to reassert the focus onto accessories.

Personally I wish him well and look forward to seeing where Frida gets to work her magic next. Handbags may pay the bills (and ever-hungry shareholders) but it's design brilliance that is a creator's legacy and she has much to be proud of.